The Definition Of Public Relations Essay - 1344 Words

Deconstructing the PRINZ definition of Public Relations Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.† This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed. Gordon (2011) describes publics as potential or actual audiences connected to various messages. (Rawlins, 2006) furthers this statement by stating that publics â€Å"†¦can be employees, shareholders, political leaders, consumers, etc.† and â€Å"†¦are often segmented even further by demographics, geographics, or psychographics.† (p.133). Grunig and Repper (1992) expand on this saying publics are self formed and identify organisations for attention, essentially meaning publics are groups of people linked by a common interest or problem. PR practitioners according to (Gordon,Show MoreRelatedAn Definition Of Public Relations1322 Words   |  6 PagesIntroduction Public relations today is a complex profession practiced by hundreds of thousands of people around the world. Some public relations professionals are employed by a single organization. Others work for public relations firms that have many organizations as clients. 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Create programs of integration with the community andRead MorePublic Relations Institute Of New Zealand Essay1485 Words   |  6 PagesThis essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences† To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellenceRead MoreThe Key Concepts Of Public Relations Essay1570 Words   |  7 Pagesabout Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences†. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, andRead MoreEssay on Public Relations1312 Words   |  6 PagesPublic sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - Fundamentally, public relation is relations with publics. (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in