The Definition Of Public Relations Essay - 1344 Words

Deconstructing the PRINZ definition of Public Relations Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.† This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed. Gordon (2011) describes publics as potential or actual audiences connected to various messages. (Rawlins, 2006) furthers this statement by stating that publics â€Å"†¦can be employees, shareholders, political leaders, consumers, etc.† and â€Å"†¦are often segmented even further by demographics, geographics, or psychographics.† (p.133). Grunig and Repper (1992) expand on this saying publics are self formed and identify organisations for attention, essentially meaning publics are groups of people linked by a common interest or problem. PR practitioners according to (Gordon,Show MoreRelatedAn Definition Of Public Relations1322 Words   |  6 PagesIntroduction Public relations today is a complex profession practiced by hundreds of thousands of people around the world. Some public relations professionals are employed by a single organization. Others work for public relations firms that have many organizations as clients. Public relations people work for businesses, government agencies, professional and trade associations, nonprofit charities, schools and universities, hospitals, hotels, and many more types of industries. Unlike the practiceRead MoreEssay on Defining Public Relations983 Words   |  4 PagesAbstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outsideRead MoreThe Public Relations Institute Of New Zealand Essay1435 Words   |  6 PagesPRINZ - the Public Relations Institute of New Zealand - defines Public Relations (PR) as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.† In this essay I will critically assess PRINZ’s definition of PR through deconstructing the definitions into sections in relation to relevant PR theory such as the excellence theory, relationship management and the systems theory. The major part of the PRINZ quote thatRead MorePublic Relations Institute Of New Zealand Essay1495 Words   |  6 PagesThe Public Relations Institute of New Zealand (PRiNZ) describes Public Relations as this: â€Å"PR should be defined as deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communication between an organisation and its publics.â€Å" In order to wholly understand the reasoning of this elaborate definition it is best refined into three sections. This essay hereby endeavours to critically examine the PRiNZ definition of Public Relations against various modelsRead MorePublic Relations, Advertisement, And Marketing1014 Words   |  5 Pagesbetween public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages. Worldwide, people aren’t sure what public relations role is in the workplace. Public relations is a planned communication that builds relationships between organizations (What is Public Relations)Read MoreEthics Of The International Federation Of Accountants1614 Words   |  7 Pagesbroad concept that everybody is somewhat familiar with but that still lacks some precise definition. Nonetheless public interest can generally be described as involving matters that are likely to affect a great number of people and that in turn people might want to know about. A more precise definition can actually be found in the statement of the International Federation of Accountants (2012: 2) who specify publics as â€Å"the widest possible scope of societyâ€Å" which include „individuals and groups sharingRead MoreRole Of A Business Relations ( Pr )1216 Words   |  5 PagesResearch paper : Public Relations The role of BA in Public Relations (PR) is to build, promote and preserve the good image of companies or institutions to internal stakeholders and external. For this, it sets the strategy and executes communication projects, transmitting the values, objectives and actions of the organization. His work turns to the external public (customers, suppliers and government officials) and for the internal (employees). Create programs of integration with the community andRead MorePublic Relations Institute Of New Zealand Essay1485 Words   |  6 PagesThis essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences† To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellenceRead MoreThe Key Concepts Of Public Relations Essay1570 Words   |  7 Pagesabout Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences†. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, andRead MoreEssay on Public Relations1312 Words   |  6 PagesPublic sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - Fundamentally, public relation is relations with publics. (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in

The Trump Of Conscience By Martin Luther King Jr. - 960 Words

Physical, mental, and emotional challenges are faced on daily bases of a human life, which relate to what soldiers face in war. It is difficult to explain and understand the reality of war when not experienced. For example, in Ernest Hemingways’ story â€Å"Soldiers Home,† civilians did not understand the internal damage the main character, Krebs, had to face when he came back home from war. After experiencing the worst event in his life, nothing was normal anymore. Whereas, in the speech â€Å"The Trump of Conscience† by Martin Luther King Jr., he demonstrates not only the terror, but the unequal treatment of the soldiers. King declares the inequality and corruption of the Vietnam War. By acknowledging the actuality of war that is presented in†¦show more content†¦He was still in shock, therefore he did not see the world as what civilians called â€Å"normal†. When Krebs came back from the war, â€Å"People seemed to think it was rather ridicul ous for Krebs to be getting back so late, years after the war was over† (Hemingway 111). This expresses that Kreb had a difficult time transitioning from war life to ordinary life. Krebs was not â€Å"ridiculous,† the civilians were, because they assumed that he should instantly forgive and forget his war actions. Emotions were not the only things that was disregarded by civilians, but the global aspects of war was overlooked. King stated â€Å"that America would never invest the necessary funds or energies in rehabilitation of its poor † (635). Through the destruction of war, this states that not even America would fund for the damages, which expresses the actuality of humankind to a terrifying event. Also, stated in Marcianos article, the war had a global impact on the treatment of civilians. For example, â€Å"Torture [was] as American as apple pie, widely practiced in wars†¦Ã¢â‚¬  (Marcianos 44). This is eye opening to the world because it makes them realize that war is not a game that can be forgotten, which relates to the civilians that underestimated Krebs’ for the time he took to find closure from the war. After a soldier comes home from war, it physically excludes the needs and want of the human. ForShow MoreRelatedDr Martin Luther King Jrs Influence on the Social and Political Culture of the Country2658 Words   |  11 Pagesof the country as Dr. Martin Luther King, Jr. Kings most formative writings and sermons dated from when he was just a teenager in seminary school (Kuruvila, 2007). Kings character was formed within the forge of the Christian faith. It was from a firm bedrock in Christianity that Kings concepts of morality and spiritual justice sprouted. However, Kings political and social activism also bore roots in the rich soil of philosophy. As Blakely (2001) points out, As Martin moved on to the seminaryRead More Examining Mark Twains Work to Determine If He Was Racist Essay4909 Words   |  20 Pagesoften used burlesques to get a point across by showing the ignorant how ignorant they actually are. In Huck Finn, Twain linked religion and slavery by showing how the former ca n pervert knowledge and cause acceptance of the latter over objections of conscience. When Huck is ’born again’, he forgets his vow to aid Jim, and his euphoria as being ‘born again’ resembles the feeling of being ‘light as a feather’ that he experiences after deciding to turn Jim over to the slave-catchers (Fulton 83). This commentaryRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesImplications for Managers 502 CONTENTS xvii S A L Self-Assessment Library Do I Like Bureaucracy? 480 Self-Assessment Library How Willing Am I to Delegate? 486 glOBalization! The Global Organization 489 An Ethical Choice Downsizing with a Conscience 496 Myth or Science? â€Å"Employees Resent Outsourcing† 500 Point/Counterpoint The End of Management 503 Questions for Review 504 Experiential Exercise Dismantling a Bureaucracy 504 Ethical Dilemma Directing the Directors 505 Case Incident 1 Creative

Inside James Diyson Free Essays

In â€Å"Inside Dyson: a distinctive company? †, Shepherd et al. (2011) gives details of the secret of Dyson’s success – the company specializing in innovative, design-heavy vacuum cleaners and other household appliances. The successes and failures of Dyson’s design efforts (from their successful vacuums to the 3-in-1 vacuums that did not test well with customers) are explored, as well as their unique perspective on business, which puts quality and innovation above anything else. We will write a custom essay sample on Inside James Diyson or any similar topic only for you Order Now 1. Using frameworks from the chapter, analyze the strategic capabilities of Dyson. The strategic capabilities of Dyson revolve primarily around a resource-based view of the strategy with a heavy focus on engineering design; they spend a tremendous amount of time developing and engineering prototypes for household products that seek to provide a twist to the typical device (e. g. , vacuum cleaners that provide smooth turning around the corners, oscillating fans that â€Å"multiply† air, etc. ) This creates a niche in what can be an overly-saturated market. Providing a unique spin of this sort on a product can offer tremendous advantages. Combine this with state-of-the-art, sleek design elements and bright, colorful exteriors, and Dyson creates a number of high-end, well-sought-after appliances. Dyson invests heavily in Chinese and Asian manufacturing in order to make their products cheaper, so that they can maintain profit margin benchmarks. This emphasis on design in their organizational planning means not as many products being manufactured. But what they do sell they sell to a target market at higher prices. Given the innovation that is present in Dyson’s business strategy, it is quite clear that their strategic capability is high, even though the risks can be high as well due to the experimental and ‘out there’ nature of their products which may be too daunting for normal consumers. 2. To what extent do you think any of the capabilities can be imitated by competitors? The primary niche that Dyson follows is superior design. As a result, it can be quite difficult to replicate the specific strategic capabilities. Their focus on innovation revolves around them being the only ones around to actually try to change the way the vacuum or other appliance is designed. The level of specialization is what attracts customers to them. In order to provide legitimate competition to Dyson, superior engineering designers would have to be hired, and a much greater focus on innovation would have to be attempted. Otherwise, Dyson’s dominance in the high-end, experimental house-ware market remains unchecked by competitors. Competitors are already trying to imitate their products with the USA Wind Tunnel vacuums and Mjele swivel-head vacuums. Yet the patents Dyson has placed on their product prevents other companies from outright stealing of their ideas. 3. Which of Dyson’s distinctive capabilities may become threshold capabilities over time? The existence of high-value specialties will likely become a threshold capability for Dyson as the time goes on. Threshold capabilities are what is required to remain in the market. Currently, what is allowing Dyson to maintain its high prices is the high quality of the design and engineering present in their products. Compared to other consumer-level appliances of this kind, Dyson stands out as a distinctive product from a marketing standpoint. Emphasizing the new and innovative stuff allows the consumer to feel as though they are receiving a brand new, insightful product, leagues ahead of the competition. For Dyson to change its business model in any way towards increasing volumes of standard products would be to tarnish its image, nearly irreparably. What is maintaining Dyson’s primary conceit is the design innovation, which is a clear threshold capability. 4. Bearing in mind your answers to questions 1 and 2, how crucial is Sir James Dyson to the future of the company? What might be the effect of his resignation or the sale of the company? Given the importance of James Dyson, it would certainly be a blow if he were to leave or sell the company. James Dyson is a prominent public figure and the best spokesperson in commercials Dyson company could have. For many consumers, there is a certai n security in seeing the actual representative or president of the company speak to them directly and explain the features of the Dyson vacuum; if that was not happening, it is possible that†¦ How to cite Inside James Diyson, Papers

Communication Research Method

Question: Examine the interview transcript (Subject 2) provided on Cloud. It is an actual interview conducted with a mobile phone, in the research project: Excessive mobile phone bills, young people and the relevant corporate social responsibility of the telecommunications industry in Australia. Analyse the qualitative data and report on the five (5) main themes of opinions expressed by the interview subject. Remember the themes have to be mutually exclusive (no overlapping of content between different themes). (You may find more than five (5) themes embedded in the data, but discuss only the five main ones for this assignment, based on how many opinions had been expressed on each theme.) Answer: 1. Title of Theme Irresponsible behaviour concerning the use of mobiles: Summary Careless attitudes regarding proper use of mobiles are apparent among a lot of phone users especially the youngsters. There are times when obscure terms and conditions may create some problems, but mostly the problem lies with the incautious use of mobiles. The customers use their phones a lot and exceeding the terms mentioned in their plans. The probable reasons for this could be that they are out of the city, make calls and text without keeping in mind the limitations of the plans that they have signed up for, and end up spending much more money on the facilities that are available on their plan. So, it ultimately comes down to their careless behaviour towards the phone usage. Direct Quote And not everybody is a responsible phone user, of course. Um, sometimes obscure terms and conditions can be a part of the problem, but I still think essentially the problem is simply usage. There are sometimes examples of bills that are not related to usage, where there have been errors and things like that that have caused large bills 2. Title of Theme Fraudulent companies also responsible for racking up customers mobile phone bills: Summary The customers fall into the trap laid by the fraudulent companies. For instance, the customers could get a text from the company saying that they can download the ringtone of their choice from a huge enticing list offered to them. As soon as they do that, they get subscribed to that service for a long time, charging them a lot of money. These messages never come from the big companies; they are privately owned who send luring texts to the customers to trick them into subscriptions. These subscriptions get automatically billed and are difficult for the companies to keep a track on them. The companies, however, try their best to provide services which can find out who are the ones responsible so that the problem could be solved. Direct Quote Theyre never, well theyre certainly not from the major companies. They are privately owned and operated companies that send you a text message which turns out to be a subscription. But its worded in such a fashion that its not easily understood by the participant 3. Title of Theme Pre-paid plans are a solution to the problem of excessive mobile phone bills: Summary The young people who are not careful enough spend on calls according to the plans, should not be allowed the scope to do so. This is possible when they are provided Pre-paid plans instead of post-paid ones. The conception regarding high priced mobile sets that come with prepaid plans is wrong. Even the call rates are almost the same as that of the post-paid plans. They might not exactly be the same but are usually very close. And even if it is a bit higher, the user is never prone to the risk of spending more that that is available on his plan. The problem of excessive phone bills will never be the issue with pre-paid plans. The youngsters, who are under the age of sixteen, should not be allowed to sign up for the post-paid plans by their parents. Direct Quote Um, the situations where weve had that happen, theyve easily been resolved as a general rule. In my opinion that young people, or people in the situation where theyre high phone usage, they simply shouldnt be in a position to use more than theyre allotted. So for example, they should be on pre-paid... 4. Title of Theme Issues with international travelling and what can be done: Summary A lot of issues are brought to the issue of the mobile phone companies regarding excessive bills during international travelling. In this case, they are advised to use their mobile phones to a minimum rate so that their bills are not racked up. One more solution to this could be to turn off their mobile phones when they are in a foreign country unless they need to make a call. When other services of the mobile phone needs to be used, like the MP3 player or the mobile camera, it can be opened after turning on the Flight mode.. Direct Quote Thats all I do. I leave my phone turned off unless I need to make a call, but I also use it for other features as well. Like Ive got my MP3 player on there, and my digital camera is part of my phone, so I turn it on in what they call flight mode. If you turn on in flight mode, it doesnt actually connect to the network so you cant receive or make calls, but you can still use the other features of the handset... 5. Title of Theme Other Solutions for the customers to monitor their mobile phone bills: Summary Apart from opting for a pre-paid plan, there are other ways in which the customers can monitor their spending on calls and other services anytime they want and that too, free of cost. One such solution is through a service provided by mobile phone companies in which they can dial a number to receive message about their account balance anytime and any day of the month. The phone company also provide an online service with the help of which people can log on to their id anytime of the day and can track any number of calls that they made and how much did they cost them. This will help them keep a record of how much their bill is due and how much is their bill going to be. Direct Quote Yep. Um, well we have two different ways that you can monitor your spending, anytime you want, free of charge. Weve got a service through the mobile phone, which you can dial to get your account balance at any time of the month. Its a free service and people can check that whenever they want. Alternatively, weve also got what they call MyVodafone, which is an online service. People can log onto that service at any time of the month and they can check every single phone call, they can check where theyre up to, where it was made from, how much it cost... References Boase, J., Ling, R. (2013). Measuring mobile phone use: Self report versus log data.Journal of Computer Mediated Communication,18(4), 508-519. Genakos, C., Roumanias, C., Valletti, T. (2016).What makes consumers switch mobile phone tariffs?(No. 465). Centre for Economic Performance, LSE. Gold, J. E., Rauscher, K. J., Zhu, M. (2015). A validity study of self-reported daily texting frequency, cell phone characteristics, and texting styles among young adults.BMC research notes,8(1), 120. Goswami, V., Singh, D. R. (2016). Impact of mobile phone addiction on adolescents life: A literature review. Guide to preventing 'bill shock' when using your mobile phone. (2016).Consumers.ofcom.org.uk. Kobsa, A. (2014). User Acceptance of Footfall Analytics with Aggregated and Anonymized Mobile Phone Data. InTrust, Privacy, and Security in Digital Business(pp. 168-179). Springer International Publishing. Li, M. X., Jiang, Z. Q., Xie, W. J., Miccich, S., Tumminello, M., Zhou, W. X., Mantegna, R. N. (2014). A comparative analysis of the statistical properties of large mobile phone calling networks.Scientific reports,4. Oliveira, R. D., Cherubini, M., Oliver, N. (2013). Influence of personality on satisfaction with mobile phone services.ACM Transactions on Computer-Human Interaction (TOCHI),20(2), 10.